53, a history

a visionary decision

On 23 May 1910, at a time when cars were still a curiosity, Renault was already dreaming of making them accessible to everyone. Louis Renault disrupted the status quo by giving his brand a showcase which reflected his ambition. The opening of this first showroom paved the way for many other manufacturers who joined Renault on this avenue.

the diamond close to the Étoile

Some addresses bear witness to history. 53 Avenue des Champs-Élysées is one of them. This iconic location, a front-row witness to major events, has transformed every innovation into a societal moment.

icons of yesterday, visions of today

Each vehicle launch has reflected the changes of its time. As urbanisation accelerates, city cars emerge. As families restructure, minivans arrive. The desire to respond to the challenges of the moment has led Renault to design iconic cars for everyday life, which are being reinvented today.

List of iconic cars in Renault's history

type a, 1898

a diamond story

The history of the Renault logo is the story of a functional shape. Designed to fit hoods, the diamond was first, just a technical solution. For over a century, it has been evolving with precision, always staying true to the Renault spirit. Graphic, readable, powerful: it has evolved over time without ever losing its singularity. A simple shape. A strong icon. A story of lines and intuition.

List of Renault logos through the ages

two brothers, two Rs, 1899 - 1906

new logo, new era

This new, streamlined diamond embodies the spirit of the Renaulution perfectly: a return to fundamentals, outstanding design and a vision focused on the future. As the first sign of this transformation, it paves the way for le défilé renault ® the carwalk and a whole new generation of vehicles. A remix of yesterday to write tomorrow.