le défilé renault ® the carwalk
A century of history, a legendary address, a visionary concept. Renault is reinventing its global flagship store by combining blending boldness, design and innovation.
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re-establishing a presence on the Champs-Elysées
Renault was the very first car company to establish itself on the Champs-Elysées. Today, it is the only one to remain on the avenue. For the revamp of its iconic address in 2025, the brand has chosen to make this landmark location the beating heart of its renewal. Where it all began, Renault is reaffirming its vision for the future. More than a store, the carwalk is a manifesto.
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reimagining a space
In 2025, the carwalk reopens its doors to the public. More than just a showroom, le défilé renault ® the carwalk becomes a living space, an exhibition hall, and an experience center, featuring a boutique, meeting areas, and social events. It is now an immersive space in an architectural setting that highlights each vehicle, allowing everyone to enjoy a memorable experience.
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the architectural concept
le défilé renault ® the carwalk reveals its ambition through its name. Franklin Azzi brings this vision to life with an ascending curve inspired by the greatest racing circuits.
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rebuilding a space
Three years to achieve this architectural masterpiece. Three years to suspend 170 metres in the air. Behind le défilé renault ® the carwalk lies a remarkable achievement: 2,260 m² of transformed space, a fully rebuilt metal structure, 75 suspension cables, 185 m² of glass façade, 157 m² of immersive screens. le défilé renault ® the carwalk is more than just a location — it is a challenge successfully met.
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redefining a style
One ambition: to evoke emotion through materials. Warm wood latticework, immaculate white plaster, sparkling glass, noble quartz concrete: a clever combination of warmth and elegance. Each space reveals its identity through specific, functional and comfortable furniture, creating a unique atmosphere.
Liste des espaces du lieu
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le café
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the showroom
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the showroom
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sales areas
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The Originals store
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the terrace
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the reception
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the storefront
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the podium
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